How to use an Affiliate Program
An Affiliate Program is a proven method to pay affiliates or agents a commission for promoting a companies products or services. Many airlines and hotel groups create an affiliate network which feeds potential customers to a specific website. Often this payment is based on a percentage of the flight or hotel room. This technique can have thousands of individual websites all acting as a global network, promoting a product.
The use of Affiliate Consolidators is one popular method as the system is all set-up and the branding is already proven. What is needed is an individual responsible for creating the information, graphics and messages. and to undertake the general day to day management of the program. The approval and checking of new applicants can take time.
Operating an individual program
If the consolidator route is not acceptable, there are now a number of programs that can be installed on a specific website or even a new website just for the program. Costs have dropped dramatically over the last few months, and make this a viable option. Again, somebody must be responsible for the system and approve new members.
Benefits can be significant
Every product or service has a cost structure, and the sales and marketing costs are included. If a 5% fee was paid for a successful purchase, this could be shown to reduce overheads. Airlines and hotels, due to their size and coverage, often pay fixed amounts per booking. Software companies pay more up to 30-40% for online downloads. Strict control of who becomes a member, what the website or Blog is covering, play a part in the success of a program.
Both versions come with access to data reporting in detail. Great if a campaign is made. This can be more targeted and have a higher ROI than adwords.
SEOclinic can manage your program
Outsourcing the management of an individual program can have serious cost savings, and should be considered as an option if budgets are tight. For more information, please see the article in the menu or complete this affiliate form with your requirements.
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